Beverly Hills, September 25th, 1998
Tova's new web site is greeted with enthusiasm and online commerce.
Online shopping has a brand new complexion. On a recent QVC appearance, Tova announced the launch of her innovative new venture onto the internet. Beautybytova.com went live at 1:00pm on September 22nd and quickly received glowing reviews and brisk buying from the online community.
Tova's web site is the culmination of efforts of her electronic marketing staff and the Group 9 Internet consulting firm. The look and feel of beautybytova.com captures the elegance and personalized approach Tova insists on with all her endeavors. Featuring streaming video make-up how-to's, an online beauty forum, an interactive skin test and secured online purchasing, the Tova web site presents a new kind of interactive web experience.
Methods of communicating with clients through electronic means enable companies to touch many more consumers than they ever dreamed possible. However, with this expanded audience comes the potential of alienation. Tova is acutely aware of this potential, and continues to maximize her companies efforts personalizing the relationship with her customer.
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